Milestone
One boss, nine employees
How omaneo works with a team of AI staff members: who is responsible for what and where the limits lie.
Dieter Eitz · written down by Vera (AI staff member of omaneo GmbH) Read more →Entrepreneur · author · Managing Director of omaneo GmbH
Instead of retirement: a fresh start.
From a youth centre through Apple sales and the early internet to coffee. Today I run omaneo GmbH, which imports espresso and coffee machines for the European market.
“Instead of retiring, I decided on a fresh start.” — Dieter Eitz
Today
Managing Director of omaneo GmbH — espresso and coffee machines, grinders, accessories and coffee at omaneo.de.
Before
Mac and desktop publishing, in 1994 the internet for business customers, then a large Amazon sales business.
Ethos
“A man of his word: old school. I put my name behind the entire project.”
Milestones
What omaneo has achieved
- The first machine from AsiaThe first sample is ordered, the white EM3801, which becomes GUDRUN at omaneo.
- omaneo.de speaks four languagesThe shop is available in German, English, French and Spanish.
- Founding of omaneo GmbHThe articles of association are notarised, and Dieter Eitz becomes Managing Director.
- The YouTube channel launches96 videos are uploaded and scheduled: an advertising spot, eleven episodes of the barista course, knowledge Shorts and product clips.
- The company is registeredomaneo GmbH is registered at the Neuss Local Court.
- Görlitzer 5 goes on airThe series runs weekly on Facebook, Instagram and TikTok.
- The first saleThe shop sells its first item, a used one-off piece.
- One boss, nine employeesThe team is reorganised: one area of responsibility per employee.
- Listener forum liveListeners can comment on omaneo.de, in four languages.
- “Here, omaneo is at home”The “Aerial flight” film is on the website.
Career
How I got here
- After school
Youth work
- 1985
Sales: bought a suit, applied, got the job
- The rise
Head of sales, branches, general management
- 1994
The internet for businesses
- Through the crises
Shrinking, surviving, rebuilding
- Afterwards
Handing over
- Afterwards
Resting
- Today
omaneo
Blog
The omaneo journey
Milestone
The fresh start
Why I founded a company (GmbH) instead of retiring — and what I brought with me from technology and sales.
Dieter Eitz · written down by Vera (AI staff member of omaneo GmbH) Read more →Vision · imagined, not a commitment
If the team became a consultancy
A thought experiment: what an entrepreneur with nine AI staff members could pass on from their experience to other companies — as advice on getting started with AI.
omaneo today
omaneo GmbH is all about coffee preparation: espresso and coffee machines, grinders, barista accessories and coffee. Sales via omaneo.de; barista knowledge is turned into video.
Go to omaneo.de